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The Power Of PBR


Go PBR!

Back in the day (heh), when I was in college in Springfield, MO, the Honors College used to sponsor a canoe/camping trip twice a year in the beautiful Mark Twain Forest. I hardly ever missed those trips, and they were a hoot. A number of my old friends from those days still pack up every year for the Memorial Day Float Trip in OK.

Anyway, one of the beers of choice for those MO trips was Pabst Blue Ribbon. The stuff could always be found on sale VERY CHEAP, when iced down it tasted as good as the so-called premium domestic beers of the time (Bud, Coors, Miller), and it just did the job. No frills to be sure, but not nasty like comparably priced bargain beers (Milwaukee's Best, or gawd forbid, Schaeffer).

So, imagine my surprise when I see, courtesy of the Brothers Judd blog, a story in the New York Times Magazine on the comeback of Pabst Blue Ribbon.

Way to go, PBR!

[Posted at 14:37 CST on 06/21/03] [Link]

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