Posner On MSM And Blogs
Bad News (Richard Posner, NY Times)
The latest, and perhaps gravest, challenge to the journalistic establishment is the blog. Journalists accuse bloggers of having lowered standards. But their real concern is less high-minded - it is the threat that bloggers, who are mostly amateurs, pose to professional journalists and their principal employers, the conventional news media. A serious newspaper, like The Times, is a large, hierarchical commercial enterprise that interposes layers of review, revision and correction between the reporter and the published report and that to finance its large staff depends on advertising revenues and hence on the good will of advertisers and (because advertising revenues depend to a great extent on circulation) readers. These dependences constrain a newspaper in a variety of ways. But in addition, with its reputation heavily invested in accuracy, so that every serious error is a potential scandal, a newspaper not only has to delay publication of many stories to permit adequate checking but also has to institute rules for avoiding error - like requiring more than a single source for a story or limiting its reporters' reliance on anonymous sources - that cost it many scoops.
Blogs don't have these worries. Their only cost is the time of the blogger, and that cost may actually be negative if the blogger can use the publicity that he obtains from blogging to generate lecture fees and book royalties. Having no staff, the blogger is not expected to be accurate. Having no advertisers (though this is changing), he has no reason to pull his punches. And not needing a large circulation to cover costs, he can target a segment of the reading public much narrower than a newspaper or a television news channel could aim for. He may even be able to pry that segment away from the conventional media. Blogs pick off the mainstream media's customers one by one, as it were.
And bloggers thus can specialize in particular topics to an extent that few journalists employed by media companies can, since the more that journalists specialized, the more of them the company would have to hire in order to be able to cover all bases. A newspaper will not hire a journalist for his knowledge of old typewriters, but plenty of people in the blogosphere have that esoteric knowledge, and it was they who brought down Dan Rather. Similarly, not being commercially constrained, a blogger can stick with and dig into a story longer and deeper than the conventional media dare to, lest their readers become bored. It was the bloggers' dogged persistence in pursuing a story that the conventional media had tired of that forced Trent Lott to resign as Senate majority leader.
What really sticks in the craw of conventional journalists is that although individual blogs have no warrant of accuracy, the blogosphere as a whole has a better error-correction machinery than the conventional media do. The rapidity with which vast masses of information are pooled and sifted leaves the conventional media in the dust. Not only are there millions of blogs, and thousands of bloggers who specialize, but, what is more, readers post comments that augment the blogs, and the information in those comments, as in the blogs themselves, zips around blogland at the speed of electronic transmission.
This means that corrections in blogs are also disseminated virtually instantaneously, whereas when a member of the mainstream media catches a mistake, it may take weeks to communicate a retraction to the public. This is true not only of newspaper retractions - usually printed inconspicuously and in any event rarely read, because readers have forgotten the article being corrected - but also of network television news. It took CBS so long to acknowledge Dan Rather's mistake because there are so many people involved in the production and supervision of a program like ''60 Minutes II'' who have to be consulted.
The charge by mainstream journalists that blogging lacks checks and balances is obtuse. The blogosphere has more checks and balances than the conventional media; only they are different. The model is Friedrich Hayek's classic analysis of how the economic market pools enormous quantities of information efficiently despite its decentralized character, its lack of a master coordinator or regulator, and the very limited knowledge possessed by each of its participants.
If the Chronicle editorial board had a blog with truly engaged members -- and the reader rep's blog was more active -- it would make that newspaper better, for some of the reasons Posner outlines. Actually, that's really true of any newspaper. The Dallas Morning News editorial page is better because of its blog -- it could be better still if they would truly embrace the medium (true comments, trackback, true archives). It's in their interest to do so.
Posted by Kevin Whited @ 08/03/05 22:07 | Media Matters | Technorati
Previous Entry | Home | Next Entry
Comments
Add Comments
While it is not required, creating an account for commenting provides a number of benefits (such as comment editing and bypassing the captcha challenge). You may log in to your account here.
No flames or impolite behavior. Any questions, see the site policies. Older posts are moderated (because of spammers), so if your post does not appear immediately, that could be why.
HTML will be stripped. URLs will be transformed into hyperlinks.
[b]text[/b] will produce bold text. [i]text[/i] will produce italicized text.
Comments for this post must be approved before being published. Thank you!
BLOG
» Create Account
» Log In
DISCLAIMER
Content and design copyright © 1997-2008, Kevin Whited.
Posts represent the views of Kevin Whited (and occasional guest bloggers) only, and do not necessarily reflect the views of employers, family, friends, or significant others.