Marketing firm tries to help Galveston shed its ‘dirty’ image (Associated Press)
One of Texas’ best-known but equally disparaged beach towns is trying to figure out how to promote itself to outsiders while acknowledging that the town and its beaches are dirty and largely unappealing.
Galvestonians and tourists alike repeatedly cited “dirty beaches” and the town’s “unclean feel” during recent interviews conducted by a marketing firm hired to help boost Galveston’s image.
“Your beach is most known, but neither visitors or residents think highly of it,” says the report, commissioned by Galveston’s top tourism promoters. “Flaunt the uniqueness of your island. Your beaches and island are not dirty– they are colored with stories, history and culture.”
That’s among the advice contained in the $76,000 promotion report commissioned by the Galveston Island Park Board of Trustees, which is responsible for overseeing tourism promotion on the island. Officials plan to spend another $24,000 designing and distributing print ads and billboards promoting Galveston around the state of Texas and to targeted cities around the United States and Canada.
Maybe they should spend some of their money on… cleaning the beaches (and town)?